More and more companies and public institutions recognise that the company's premises is the ideal ambassador for one's brand and can therefore be an integrated part of an extensive brand event for the customer. This begins when entering the building for the first time and often ends with conference technology on which often complex demands are placed. Modern, professional AV and digital signage installations help to communicate individual and dynamically changing brand content which is as unique as the company itself. Depending on the number of data sources or output devices to be integrated, visualising content using AV signals with ever increasing resolutions is becoming more and more of a challenge. A modular matrix switch is the optimum solution for controlling all AV data signals in a company's building.